💡 Why Are Some Bags of Dog Food More Expensive Than Others?

We love explaining this in person and truth be told, rarely does someone leave without a proper penny-drop moment 💰🐶

So let’s dive into it...

Imagine you’ve just had a bag of dog food delivered. It cost you exactly £30. But to truly understand what you’ve just bought, let’s rewind a bit. ⏪

 

🛒 The Journey of That £30 Bag

First off, you bought the food from a retailer. The one you placed the order with online or in a shop. Naturally, they didn’t sell it to you at cost, they made a bit of profit. Let’s say they earned £2.

But they had to buy it from a wholesaler, the middleman between the retailer and the actual maker of the food. Let’s say the wholesaler made £6.

Then we have the manufacturer, the people actually producing the dog food. They’re running huge operations: factories, production lines, packaging, staff wages, energy bills, lorry loads of logistics. Let’s say they made £8.

 

🧮 Let’s Do the Maths

• £30 (what you paid)
• – £2 (retailer's cut)
• – £6 (wholesaler’s cut)
• – £8 (manufacturer’s cut)
  = £14 left 💥

This £14 now has to cover everything else. And we mean everything:

• 🚚 Delivery & fuel
• 💼 Staff wages
• 💡 Energy bills
• 🏢 Business rates
• 📦 Packaging & bag design
• …and last but definitely not least – ingredients! 🐾

And don’t forget, the bag still has to weigh 12kg or 15kg and say all the right things to get your attention: “Complete & Balanced”, “Premium”, “Natural”... You’ve seen it.

 

🤔 So What About That £18 Bag?

Now, when you see a 15kg bag for £18, and right beside it is a 12kg bag for £60, it’s tempting to scoff at the pricier one. But ask yourself this:

👉 How much money is actually left to go into the food in that £18 bag?

Not much. In fact, barely any room for quality meat, nourishing extras, or thoughtful recipes.

 

🎯 The Reality

Every bag takes a journey, from the factory floor to your front door. And along the way, the price gets chipped away. The more expensive foods can cost more because they are more: more quality, more care, more goodness.

💬 You really do get what you pay for.

So next time you're comparing bags, remember this simple breakdown. And think about what you’re truly feeding your dog ❤️🐕