šŸ’” Why Are Some Bags of Dog Food More Expensive Than Others?

šŸ’” Why Are Some Bags of Dog Food More Expensive Than Others?

WeĀ love explaining this in person and truth be told, rarely does someone leave without a proper penny-drop moment šŸ’°šŸ¶

So let’s dive into it...

Imagine you’ve just had a bag of dog food delivered. It cost you exactly Ā£30. But to truly understand what you’ve just bought, let’s rewind a bit. āŖ

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šŸ›’ The Journey of That Ā£30 Bag

First off, you bought the food from a retailer. The one you placed the order with online or in a shop. Naturally, they didn’t sell it to you at cost, they made a bit of profit. Let’s say they earned Ā£2.

But they had to buy it from a wholesaler, the middleman between the retailer and the actual maker of the food. Let’s say the wholesaler made Ā£6.

Then we have the manufacturer, the people actually producing the dog food. They’re running huge operations: factories, production lines, packaging, staff wages, energy bills, lorry loads of logistics. Let’s say they made Ā£8.

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🧮 Let’s Do the Maths

  • Ā£30 (what you paid)
  • – Ā£2 (retailer's cut)
  • – Ā£6 (wholesaler’s cut)
  • – Ā£8 (manufacturer’s cut)
    = £14 left
    šŸ’„

This £14 now has to cover everything else. And we mean everything:

  • 🚚 Delivery & fuel
  • šŸ’¼ Staff wages
  • šŸ’” Energy bills
  • šŸ¢ Business rates
  • šŸ“¦ Packaging & bag design
  • …and last but definitely not least – ingredients! 🐾

And don’t forget, the bag still has to weigh 12kg or 15kg and say all the right things to get your attention: ā€œComplete & Balancedā€, ā€œPremiumā€, ā€œNaturalā€... You’ve seen it.

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šŸ¤” So What About That Ā£18 Bag?

Now, when you see a 15kg bag for Ā£18, and right beside it is a 12kg bag for Ā£60, it’s tempting to scoff at the pricier one. But ask yourself this:

šŸ‘‰ How much money is actually left to go into the food in that Ā£18 bag?

Not much. In fact, barely any room for quality meat, nourishing extras, or thoughtful recipes.

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šŸŽÆ The Reality

Every bag takes a journey, from the factory floor to your front door. And along the way, the price gets chipped away. The more expensive foods can cost more because they are more: more quality, more care, more goodness.

šŸ’¬ You really do get what you pay for.

So next time you're comparing bags, remember this simple breakdown. And think about what you’re truly feeding your dog ā¤ļøšŸ•

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