WeĀ love explaining this in person and truth be told, rarely does someone leave without a proper penny-drop moment š°š¶
So letās dive into it...
Imagine youāve just had a bag of dog food delivered. It cost you exactly Ā£30. But to truly understand what youāve just bought, letās rewind a bit. āŖ
Ā
š The Journey of That Ā£30 Bag
First off, you bought the food from a retailer. The one you placed the order with online or in a shop. Naturally, they didnāt sell it to you at cost, they made a bit of profit. Letās say they earned Ā£2.
But they had to buy it from a wholesaler, the middleman between the retailer and the actual maker of the food. Letās say the wholesaler made Ā£6.
Then we have the manufacturer, the people actually producing the dog food. Theyāre running huge operations: factories, production lines, packaging, staff wages, energy bills, lorry loads of logistics. Letās say they made Ā£8.
Ā
š§® Letās Do the Maths
- £30 (what you paid)
- ā Ā£2 (retailer's cut)
- ā Ā£6 (wholesalerās cut)
-
ā Ā£8 (manufacturerās cut)
= Ā£14 left š„
This £14 now has to cover everything else. And we mean everything:
- š Delivery & fuel
- š¼ Staff wages
- š” Energy bills
- š¢ Business rates
- š¦ Packaging & bag design
- ā¦and last but definitely not least ā ingredients! š¾
And donāt forget, the bag still has to weigh 12kg or 15kg and say all the right things to get your attention: āComplete & Balancedā, āPremiumā, āNaturalā... Youāve seen it.
Ā
š¤ So What About That Ā£18 Bag?
Now, when you see a 15kg bag for Ā£18, and right beside it is a 12kg bag for Ā£60, itās tempting to scoff at the pricier one. But ask yourself this:
š How much money is actually left to go into the food in that Ā£18 bag?
Not much. In fact, barely any room for quality meat, nourishing extras, or thoughtful recipes.
Ā
šÆ The Reality
Every bag takes a journey, from the factory floor to your front door. And along the way, the price gets chipped away. The more expensive foods can cost more because they are more: more quality, more care, more goodness.
š¬ You really do get what you pay for.
So next time you're comparing bags, remember this simple breakdown. And think about what youāre truly feeding your dog ā¤ļøš